Exploring Users’ Attitudes and Intentions toward the Interactive Whiteboard Technology Environment

Interactivity is the key characteristic in interactive whiteboard technology (IWT). This study aims to provide a better understanding of communication behavior in IWT. This research’s objective is to investigate the effects of the interactivity level on a user’s attitude and intention toward the use of IWT. As a result, we cite the technology acceptance model (TAM) to support this research. However, traditional TAM ignores intrinsic motivation, so we introduce perceived self-efficacy as the factor that reflects the user’s intrinsic motivation in IWT tool acceptance. Specifically speaking, our test consisted of system characteristics (interactivity), extrinsic motivation (TAM), and intrinsic motivation (perceived self-efficacy), in an integrated theoretical framework of IWT behavior. Data collected from 350 elementary school students in Taiwan were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users’ intentions to adopt IWT. Attitude and behavioral intentions are directly/indirectly affected by interactivity, perceived self-efficacy, perceived ease of use, and perceived usefulness. Several implications for IWT acceptance research and management practices are discussed. Copyright © 2010 Praise Worthy Prize S.r.l. All rights reserved.